The Design
I was very inspired by patterned wrapping papers and tapestries when designing this email campaign. I thought the idea of marrying something very related to the holidays and car culture. I wanted this to look like the holiday paper that an enthusiast would buy. The Toy car image was a photo shoot from a previous year and I loved it and thought it fit really well within the frame of the pattern.
Hero Email Image
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Happy holidays message
Home Page Banner scroll
Sale Page
Home Page Banner scroll
Sale landing page
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Holiday Sale Video
The video for the holiday sale was a combined effort between my creating the graphics and filters and the video team providing a video for me to use. I edited the filters for the video to match branding established for the sale already and used elements from the emails so as not to overload the workflow for the project.
12 Days of Deals Advent Email
In the middle of the Holliday Sale, we created another sale to provide deeper discounts on a daily basis like an advent calendar leading up to the end of the sale. I chose to repurpose the previous design to keep it all related and made it into wrapping paper to emulate opening an advent calendar/opening presents to reveal each deal.
Hero Email Image
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Home Page Banner Scroll
Happy New Year Post
To cap off the end of the sale I repurposed one more time the design from the sale to make the Happy New Year ad to start the year. I overlaid a gold foil effect into the design to give it more of a New Year's party invitation look.
