Motorsport Awareness Month is an ad campaign created by ECS to promote its ever-expanding service to the German car enthusiast industry. Every year it takes on a new creative spin and this year I was tasked with crafting its look for the month of August. I wanted to be different visually from past years but still maintain the same edginess and energy that the past years brought to the campaign. For this, I tapped into a combination of '90s grunge and a bit of my love for Aaron Draplin's style to create a fresh take on the campaign.
The Email Designs