This project was created to explore the idea of creating an original product for Kraft's mac and cheese brand. Given that those were the only project guidelines, it provided us an avenue to really explore our creative boundaries. I chose to make mac and cheese recipes that were based on different cultures around the world as a more gourmet way of eating mac and cheese.
To start, I chose to really research what flavors I wanted to explore and I knew right at the start I wanted to do a savory, spicy, and more zesty flavor to show a wide variety of pallets between the three. Given that I decided to explore Scottish, Indian, and Mexican dishes and cultures to find my dishes. This brought me to think of making the boxes resemble old travel cases with stickers representing the different cultures with each sticker having a cultural connection to the place of origin.
The box design came from the actual box grid used at Kraft for their mac and cheese boxes. I stuck to the use of their branding guidelines for the placement of text and their logo as well.