Pixel Brain Campaign

This was a fictional campaign that I created for a project in Type 3. It tasked us with the challenge of creating a non-profit design for a good marketing scheme to promote the program chosen or created. My idea was to create a non-profit that teams up with large gaming brands to donate money based on hours that gamers log off playing a specific game for a period of time.

For the logo, I wanted to create something that used the square pixel element without being fully pixel art. Using a grid, I came up with this concept that I felt really good about. It gives the sense of pixels and grids but works as a successful logo that can be used across multiple forms of media.

When I started to tackle the task of creating the ads, this is where I needed to create something that could catch all manner of gamers to the CTA. Using Mario, Mrs. Pacman, and Sonic gave me the ability to create eye-catching and recognizable ads while also promoting the cause and call to action.

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