For the logo I wanted to create something that used the square pixel element without being fully pixel art. Using a close grid I came up with this concept that I felt really good about. It gives the sense of pixels and grids but works as a successful logo that can be used across multiple forms of media.
When I started to tackle the task of creating the ads, this is where I needed to create something that could catch all manner of gamers to the call to action whether that was girl, boy, non-binary, older, younger, etc... Using Mario, Mrs. Pacman, and Sonic gave me the ability to create eye-catching and recognizable ads while also promoting the cause and call to action.