Presidents Day Sale

I knew I wanted to be humorous with the 2023 Presidents Day campaign. I finally came to the idea of taking famous quotes from presidents and modifying them to fit our brand. I chose presidents JFK and Ike to focus on for this concept and ran with it.

The Design

For the design, I wanted to emulate a tv broadcast from around the time these presidents were in office. After finding a tv box frame from that era photoshopped in a picture of JFK and Ike and an altered car enthusiast version of a famous quote from each of them. The reason I chose to make variations is that the sale ran for more than a week and we wanted to make sure that the visuals didn't become stale in the viewer's eyes.

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